Digital Marketing Specialist

Mi Hub's mission is simple: uniform solutions made easy. We have great ambitions: to show the world that uniforms can look great, feel great and do great things for the planet. We're proud of our family of brands, their customers and innovations so far, but we're still growing! We need more amazing people who share our values and ambitions to join the next, most exciting, part of our journey. 

Job Overview - salary £45,000-£50,000

Mi Hub is a leading provider of high-quality workwear, supplying professionals across healthcare, beauty, and other industries. As we continue to grow, we are seeking a strategic and results-driven digital marketing expert to lead our web based marketing efforts, across Alexandra.co.uk and Alexdirect.co.uk, ensuring alignment with business goals and brand positioning.

This is a great opportunity for an experienced candidate with sound digital marketing experience

Job Purpose

The Digital Marketing Specialist will be responsible for developing and executing a comprehensive marketing strategy across all digital channels. This includes leading the strategy in relation to email marketing, promotions, social media, paid campaigns, database management, and new product launches. The role will work closely with key internal stakeholders to strengthen our brand presence and drive customer engagement and sales through digital marketing.

Key Duties and Responsibilities

• Act as the brand guardian, ensuring consistency and clear differentiation between Alexandra Direct and Alexandra.co.uk.
• Develop and execute a marketing strategy to enhance brand awareness and customer acquisition.
• Own and optimise email marketing strategy, focusing on automation, segmentation, and database growth.
• Oversee social media planning and execution, ensuring brand alignment and engagement.
• Work closely with the Ecommerce Manager and Range Manager to create and implement a promotional calendar
• Lead the brand refresh project for Alexandra.co.uk, ensuring alignment with company vision and market trends.
• Manage relationships with relevant marketing agencies and internal design teams to ensure impactful messaging.
• Oversee paid digital marketing campaigns across social, programmatic, and display advertising.
• Leverage analytics tools, including GA4 and Hotjar, to monitor campaign performance and optimise results.
• Conduct competitor research and market analysis to identify new opportunities and best practices.
• Collaborate with internal teams to support the successful launch of new products and promotions.
• Establish key marketing KPIs and use data-driven insights to refine strategy and improve ROI.
  

Knowledge, Skills and Experience Required

• Proven experience in a senior marketing role, ideally in ecommerce or retail.
• Strong strategic and analytical mindset with a data-driven approach to decision-making.
• Excellent knowledge of digital marketing channels, including email, paid social, SEO, and content marketing.
• Experience with Google Analytics (GA4), Hotjar, and other marketing performance tools.
• Understanding of affiliate programs and programmatic/display advertising.
• Ability to lead and inspire a team, working collaboratively with stakeholders at all levels.
• Strong project management skills with the ability to multitask and meet deadlines.
• Exceptional communication and presentation skills.
• Creative problem-solver with a passion for driving innovation in digital marketing.

Benefits

• Competitive salary based on experience (£45,000 - £50,000)
• Opportunity to grow within a leading ecommerce business
• Training and development opportunities to enhance your ecommerce expertise

If you're passionate about marketing and looking to develop your career in a fast-paced digital environment, we'd love to hear from you!

Working Pattern

• Monday - 09:00 - 17:30
• Tuesday - 09:00 - 17:30
• Wednesday - 09:00-17:30
• Thursday - 09:00-17:30
• Friday - 09:00 - 15:00

Life Working at Mi Hub - What we can offer you!

Our people are at the heart of our business. At Mi Hub, we know how hard our people work to achieve our business goals and keep our customers at the heart of our work.

• Mi Time Policy (after full training is completed) – Hybrid working; 3 days in the office. Finish early on a Friday (3pm!), flexi your time and build up an extra half days annual leave per month. Also, grab a free tea and coffees whenever you are in the office
• Annual leave - 25 days holiday plus Bank Holidays increasing to 27 days plus bank holidays when you get to 5 years’ service. If this isn’t enough, we provide the ability once a year for employee to buy extra annual leave
• 3x death in service life insurance scheme should the worst happen in your employment with us
• Celebrating service, we offer long service awards to celebrate continued employment
• EAP (employee Assistance Program) covering support for mental health and well-being
• Employee engagement (survey or Mi Forum) – we care about our colleagues' opinions
• Social calendar driven by our desire to raise funds for local and national charities, supporting a number each year
• We take huge pride in our ESG policy which includes our impact on the environment and ensuring our company is ‘a great place to work’
  
  

At Mi Hub we believe that the friendships and relationships you create while working together, helps make Mi Hub and our brands who we are. Our people are our business. 

We encourage an open, collaborative, and inclusive working environment. In the ever-changing world of employment, Mi Hub understands that all employees’ have different definitions of a work-life balance. We are passionate about ensuring flexibility is at the heart of our business which is why we have emphasis on our hybrid working policy, flexi-time policy, and a generous holiday package.

In return for everything you can bring, we can offer you an exciting, challenging role in a fast-growing and dynamic business, with customers all over the globe. We're sure you will have heard of lots of them! We also have a healthy rewards package that we are always adding to and improving, some great fundraising and volunteering opportunities to get stuck into and as many hot beverages as you can shake a stick at. Take a look at our reward page for more details.

Mi Hub is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Mi Hub will keep your details for 13 months in accordance with our privacy policy, in case any other roles crop up that we think you'd be suitable for. If you'd like us to remove your details at any point, please contact the recruitment team on recruitment@mi-hub.co.uk